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Cover image for book Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm

By:Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler, Martin Mende
Publisher:McGraw-Hill Higher Education (US)
Print ISBN:9781260260526
eText ISBN:9781260564204
Edition:8
Format:Reflowable

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