The Wallet Allocation Rule: Winning the Battle for Share
| By: | Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye |
| Publisher: | Wiley Professional Development (P&T) |
| Print ISBN: | 9781119037316 |
| eText ISBN: | 9781119037309 |
| Edition: | 1 |
| Format: | Page Fidelity |
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