TCBC—Teaching Consumer Behavior with Cases
| By: | Jill Avery, Robert Kozinets, Banwari Mittal, Priya Raghubir, Arch Woodside |
| Publisher: | Open Mentis |
| Print ISBN: | 9780997369687 |
| eText ISBN: | 9780997369694 |
| Edition: | 1 |
| Format: | Page Fidelity |
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